This advert is for the energy drink, Red Bull. The slogan "Red Bull gives you wings" is the message that they try to get accross.

The advert uses a man "aladdin" who stumbles upon a magic lamp, he rubs the lamp and asks the genie for three wishes one of them being " he wants to fly like an eagle" the genie replies "you'll need Red bull the energy drink" by doing this they give off the message that " red bull" is a very sort after product.

The advert is clever as it used the drink in order to show that whatever you can make your wishes seemingly come true and it will wake you up.