this advert is for "lucozade sports" they use a very well known foot baller called Steven Gerrard to promote there product, they try to give off the message that even the most elite athletes drink "lucozade" to give them an edge against the competition.

they use many clever effects throughout such as desaturation to make the advert have a blueish tint to it also they use a rgb split at one point when the scene changes.