We hear a "Lullaby" in the background, as we open on Jake, the protagonist looking exhausted. The camera gives a close up of his face where we can see how tired he looks.
The camera turns and follows Jake as he walks down the hill towards the shop.
We see Jake as he walks along the front of the shop and then disappears in through the shop door.
The screen fades to black and then returns as we see Jake come back out through the door, grasping a can of Relentless.

The camera is now focused on Jake's hand and more importantly on the can. We can clearly see the name "Relentless" on the side of the can.
The camera is now zoomed in on Jake's face and is blurry, almost like a dream state. The "Lullaby" slowly fades out in the background.

As the camera zooms out we see Jake take a sip of the drink and almost instantly feel refreshed. The music has now changed with a more heavier song being played.
Jake is now visibly more energised and is starting to move around a lot quicker.

The camera now pans as Jake skips and runs up the hill away from the shop.
Jake is now running towards the camera, full of energy and is also moving about in time with the song.
As Jake reaches the camera, he starts "head-banging" along with the music.

The final scene is of Jakes face close to the camera as the words "Relentless", "No Half Measures" and an image of the Relentless can appears on the screen.